Klick At Cannes
Klick Inc. is a full-service marketing agency giving away a trip to a lucky creative to attend the Cannes Lions International Festival, Lions Health. In order to find those creatives, they needed our help! We traveled all over Toronto for two days painting this Cannes mural, and then traveled to New York City to do the same. #KlickAtCannes
We helped build the temporary wall flats in Toronto and New York for this activation. Due to the tight time frame between cities, we couldn’t reuse the artwork and had to paint the same design twice. Our team in NYC helped us prep the artwork so that we could get both of them done in time.
The Klick Inc. marketing team was looking for creative professionals to come with them to the Cannes festival. As a result, we set up the activation in various areas close to agencies. Their crew handed out postcards while our live art drew a lot of attention from people passing by.
It’s incredible how much engagement live art gets when placed in unassuming settings. Everyone going to work on their daily commute loved seeing something refreshing pop up along their route. There’s nothing wrong with bringing some bright color into people’s everyday lives.
While we were in town in Toronto, we got to go back to our previous mural that we painted inside the Queen West Lululemon store. It was great to see all the progress and catch up with our friends there!
Thank you again to Klick for such a fun last minute project. Hopefully, you have a lot of fun in Cannes and we look forward to actually painting in Cannes at some point!
Year: 2017
Mural Size: 8'H x 12'W (2)
Location: Toronto & New York City (Temporary Wall Flats)