Loma Alta Park, Altadena Mural

Mar 26

In partnership with the LA County Parks Foundation, we’re creating a collaborative community mural as part of the Loma Alta Park rebuild in Altadena, CA. Organized by muralist Victor Ving of the Greetings Tour, the project features a team of local artists that were impacted by the Eaton Fire. The artist roster is listed below if you are stopping by during the painting process. Check back for updates as we document the mural progress.

Wall Location of Loma Alta Park Mural — Mural Canvas at Loma Alta Park

Mural Location - West facing wall of Loma Alta Park Gym

L (LOMA) - Victor Ving

Victor Ving is a local mural artist and co-founder of the Greetings Tour, a nationwide postcard mural project he created with his wife, photographer Lisa Beggs. Together, they have collaborated with over 70 communities across more than 30 states to create their collectible mural series. Victor’s work seamlessly blends bold typography with local landmarks and culture, transforming public spaces into vibrant, community-driven art. In Altadena, his contributions include the "Greetings from ALTADENA" mural at Grocery Outlet, the Mt. Lowe Railway mural at Altadena Hardware, and the ALTADENA/PASADENA travel decal murals at Highlight Coffee.

The diversity of our Altadena community is one of my greatest inspirations. It was important to me that this community mural project also represented my own network of muralists and artists in the area. Miraculously, all of my murals survived the fires, reinforcing the power of art as a symbol of resiliency and hope—connecting the past to the present. My goal is for collaborative piece to serve as a therapeutic outlet, helping both artists and viewers through the healing process.

Social: @greetingstour | Website: Greetings Tour

O (LOMA) - Alec Pelsone

Alec Pelsone is a Pasadena native with deep roots in the Altadena community. He's an abstract artist and muralist who learned the craft of sign painting from the renowned Ralph “Doc” Guthrie. Passionate about giving back, Alec volunteered his time for the Greetings from ALTADENA mural among many other local mural projects. Notably, his work can also be seen in large-scale murals at Pasadena High School, Eliot Arts Magnet, and other area schools, bringing bold, inspiring art to educational spaces.

Social: @alecpelsone

M (LOMA) - Ray Abary

Ray is a skilled sign painter and muralist from the neighboring foothill community of Sierra Madre. He generously lent his artistic talents to both the Greetings from ALTADENA and Greetings from PASADENA murals. Known for his precision and versatility, his work ranges from detailed oil portraits to bold graphic designs. He studied at Philly’s High School for Creative and Performing Arts before earning a BFA in Illustration from SVA in NYC.

Social: @handpaintedbyray | Website: Hand Painted by Ray

A (LOMA) - Leanna & Josh Viers

Josh and Leanna are a husband-and-wife design duo who share a passion for carefully considered shapes executed with precision. Josh has 25 years of experience in industrial design and works as a concept designer for film, while Leanna, a graphic designer with a biotech background, learned the art of sign painting from the legendary Ralph “Doc” Guthrie. Together, they create bold, dynamic artwork inspired by LA’s diverse neighborhoods. They worked from their home studio in Altadena until it was tragically lost in the Eaton Fire. Currently, their family is displaced in the Bay Area.

Their hand-painted signs and artwork have brought character to many beloved Altadena businesses, including Unincorporated Coffee, Café De Leche, Webster’s, Miya, Altadena Beverage, Sidecca, Carcifio Design, Mariposa Junction and more.

Social: @honeygirl_signs | @conceptbyjosh

A1 (ALTA) - Laina Miller

Laina Miller’s ethos is rooted in the healing benefits of surrounding oneself with creativity. Laina’s art collections and creative products are birthed from her daily art practice and developed through life impressions and experiences. The intention behind each piece is to offer an aesthetic experience that resonates deeply, furthering our belief that art is therapy.

Laina, a single mother, artist, and small business owner, ran The Creative Café at Amara Kitchen in Altadena until it was lost in the Eaton Fire. She and her young daughter are now displaced, losing both their home and livelihood. Tragically, this is the second time she’s faced such loss—her childhood home in Paradise, CA, was destroyed in the 2018 Camp Fire.

Social: @_lainamiller | Website: Laina Miller Studio

L (ALTA) - Keni Arts

For over 50 years, Keni Arts has been painting en plein air, capturing street scenes across the U.S., Africa, Brazil, Canada, England, Germany, and Mexico. Yet, some of his favorite subjects remain the streets of Altadena and Pasadena. Many locals know Keni is he’s often seen in the streets with a paint brush in hand.

When the Eaton Fire tore through the foothills, Keni’s home was reduced to ashes, along with thousands of others in his Altadena community. Before the fire, he had painted hundreds of homes and businesses in Altadena and Pasadena. Now, with his paint kit in hand, he returns to these sites—documenting the charred remains with the powerful intention of creating beauty from ashes.

Social: @keniarts | Website: Keni Arts Int’l.

T (ALTA) - Katie Vonderheide

Katie Vonderheide founded ‘Beautification Solutions’ in 2011. Her dream: to beautify everything around us. “As Los Angeles muralists, we are inspired by this city’s rich sign-painting legacy and all the historic murals that exist here.” Katie is a professionally trained sign painter and muralist that’s turned her passion into her dream business. She combines modern design with hand painting and hand lettering to create projects that are — frankly — freaking delightful!

Katie is an Altadena resident that’s currently displaced from the Eaton Fire.

Social: @beautificationsolutions | Website: Beautification Solutions

A2 (ALTA) - Lauren McElroy

Lauren McElroy, a Philadelphia area native who lives in Eagle Rock, CA. After getting her BFA from Maryland Institute, College of Art and many years working as an artist & designer for both Whole Foods and Trader Joe’s Lauren decided to launch her own design & mural company in 2012. L Star Murals has painted hundreds of murals across Southern California and beyond, working with a roster of well known brands, as well as beloved local businesses, families and schools.

She is a testament to the diverse and welcoming spirit of our community. Many across Los Angeles have generously supported and contributed to Altadena, and Lauren is no exception. She has often explored our foothill trails, drawing inspiration from the natural beauty they offer.

Social: @lstarmurals | Website: L Star Murals

Photography - Lisa Beggs

Lisa Beggs, a Pasadena-based photographer, is the co-founder of Greetings Tour alongside her husband, Victor Ving. After growing up in the midwest and earning a degree in Commercial Photography from Ohio University, she moved to NYC where she began shooting. Her personal work there focused on artist portraits while operating and managing fashion photography studios.

Prior to settling in Pasadena, she lived full time on the road for 6 years while on the Greetings Tour. During that time, she focused on capturing fine art landscapes and portraits in a fresh poetic way to depict the US and beyond.

Social: @lisabeggs | Website: Lisa Beggs

Video - Aaron Maurer

Aaron Maurer is a multidisciplinary artist working in film, design and mixed media arts. After earning a degree from the Rhode Island School of Design in 2006, the Minneapolis native relocated to New York before settling in Altadena, CA, where he continues his work as a freelance designer and art director. Over the past decade he has established himself through commercial projects for clients such as HBO, Netflix, and Google among many others.

Aaron and his wife, Sam, poured their hearts into recently opening Practice yoga studio on Lake Ave. but are now displaced after losing their Altadena home to the Eaton Fire.

Social: @ghostcloak | Website: Aaron Maurer