PROJECT STATS

When it comes to proof of performance and return on investment, we understand the value of having the statistics to back it up. We have undoubtedly painted the most travel themed & postcard murals. It’s tough to quantify the value of our nationwide project but we do have collected some numbers below. *Last updated July 2021.

GREETINGS TOUR

52 Murals Completed

25 States with Official Greetings Tour Murals

25,000+ Square Feet of (Highly Detailed) Walls Painted

120,000+ Miles Traveled by RV to Create Murals

4,500+ #greetingstour hashtags (lots more if viewing our tagged photos)

23,300+ Social Media (Instagram) followers @greetingstour

$120,068+ *Spent supporting local businesses (supplies, food, subcontracting local artists, etc.)

$280,697+ *Value of murals donated to communities through our grants and match programs.

*Since 2015

Chicago Mural Case Study

#1 Most photographed & top reviewed mural in Chicago out of the thousands of murals (over 40,000+ sq. ft) across the city.

Chicago ranked #2 in Top Street Art Hot Spots (2021)

11,000+ Vehicular traffic count per day at the Greetings from Chicago mural location (IDOT)

107,400+ Weekly Impressions 18+ (Geopath)

$ 42,000+ Yearly value of reach (based off comparable billboard impressions & OOH media rates)

$252,000+ Total OOH media value since mural creation over 6 years (2015-2021)

334+ Google Reviews that attribute to increased foot traffic & tourism to the location.

$16.5 Billion dollars was spent from tourism in Chicago (2019)

TRAVEL & TOURISM

$972 Billion dollars spent by US Domestic Travelers (U.S. Travel and Tourism Overview 2019)

$279 Billion (25%) spent on Food Services (including restaurant/grocery and drinking places)

$242 Billion (22%) spent on Lodging (including hotels/motels/B&B, vacation homes and campgrounds)

20% of travelers in the US extend their trip specifically due to an arts or cultural event! (Travel Industry Association of America)

Public Art ROI Resources/Links

The Guardian - Public art: the feel-good hit that makes us linger - and spend money